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Building Ideas
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| Truitt & White Unveils Redesigned New Paint Department |
| 07/08/2009 |
Enhanced Service and Selection
With the completion of Truitt & White's expanded paint department, customers now have a wider range of service and product options. These include a new color design center with enhanced mix-and-match capabilities, and the latest green paint products, which collectively give builders and remodelers a time-saving opportunity to satisfy all their paint requirements from a single source.
"The expansion improves the entire operation, from service to product options," said Brad Scarborough, Truitt & White paint specialist. "We've nearly tripled the size of the previous department, which allows us to offer advanced paint-mixing and matching capabilities, increase our customer service staff and broaden our product offerings."
New Green Products from Benjamin Moore Paints
Some of those offerings include two new green product lines from Benjamin Moore Paints, Natura and Aura, which provide a competitive edge to builders and remodelers seeking to excel in the emerging green building market.
Natura interior waterborne paint emits lower total volatile organic compounds (VOC) than any other national zero-VOC product, and exceeds the environmental-safety criteria set forth by LEED and Green Seal standards. It dries fast, has excellent adhesion and provides a durable finish, so there's no compromise in terms of performance.
Aura is a 100% acrylic, low-VOC interior paint that uses a breakthrough proprietary technology called ColorLock, a waterborne colorant that reinforces and improves the richness of the paint. Aura paints are self-priming in most cases, saving time and money, and provide a tighter film that reduces water penetration and color rub off.
For the latest innovations in service and product options, visit Truitt & White's newly expanded paint department. To learn more about the latest Benjamin Moore paint products go to www.benjaminmoore.com.
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